You might be wondering what an ad agency could possibly know about car reliability. Actually, a lot, thanks to our friends at Consumer Reports.
About this time every year, CR publishes a reliability study, in which they survey drivers to find out which car brands, makes and models they consider the most – or least – reliable. MBB got to wondering if we could leverage that content via social media and create greater interaction and more sharing.
What we came up with was a Facebook-based Moto Quiz, where people could test their auto IQ by picking which cars they thought ranked most reliable in CR’s study.
The Moto Quiz lives on CR’s Facebook page, so sharing the quiz with friends is easy. A leaderboard keeps track of top scores and offers viewers a chance to compete with friends.
It’s actually just one of the many ways we’ve been helping CR refresh their brand image and chip away the old perception that Consumer Report is “my dad’s magazine.” By making CR “more fun” to interact with, we’re exposing their core value to a younger audience and adding new relevancy to CR’s content.
By the way, the quiz is still up and running, so if you think you’ve got the car smarts to tell a peach from a lemon, head on over to CR’s Facebook page.
