broadcast

Consumer Reports – Know Before You Buy TV

Consumer Reports reviews, test and rates thousands of products every year. They’ve been doing it for more than seven decades. But with the proliferation of online opinion sites, blogs and other peer reviews, they found that their relevancy – especially among younger audiences – was slowing slipping. “My father’s magazine” was what we heard a lot. Although they had traditionally been aggressive direct response marketers they’d never really done much branding. So they asked us to help, by conceiving a brand spot that could run in certain test markets. They had hoped for a 4-5 percent lift in brand recognition, but the campaign resulted in almost a 15 percent increase in intent to purchase.

OSF HealthCare – Milestone TV

broadcast | OSF HealthCare

Opening one of the most state-of-the-art healthcare facilities in the Midwest is something to sing about.

So…when Children’s Hospital of Illinois and OSF Saint Francis Medical Center asked MBB's healthcare division, hippo, to help them celebrate their new expansion, we did just that. Sing, that is.

Well, actually, we didn’t sing. But a few patients, doctors, nurses and staff members did in a spot from hippo called “Let It Shine.”

The musical commercial debuted amid a flurry of events to celebrate The New Children’s Hospital of Illinois and OSF Saint Francis Medical Center. As the largest private construction project in Peoria history, the expansion raises the bar in regional healthcare. Naturally, they wanted a campaign that did, as well

Outdoor, print and online banners began three months earlier, leading up to the debut of the TV and radio, all of which coincided with opening events scheduled throughout the following two months.

The campaign is a great example of how different tactics can be used to communicate both rational and emotional messages to both internal and external audiences.

See more? Radio | Print | Outdoor | Banner Ad | Microsite

Like to see more heathcare work?
Click here to visit hippo... MBB’s healthcare division.

Faultless Spray Starch – Stain Dummy TV

broadcast | Faultless

It’d been a while since Faultless had come up with a new product. So when they wanted to launch a new spray starch with stain resistance to specific Southeastern test markets, they asked us to concept an approach. We came up with Bill, a “stain expert” whose intense research shows off the stain-resisting qualities of the new product. We also designed a microsite to complement the TV spot. It gave viewers an inside peek at “lab results” and an extended “interview” segment with Bill and his loyal lab assistant.

See more? Website

HeartCare Midwest – Love Your Cardiologist TV

broadcast | HeartCare Midwest

Finding a great doctor is good. Finding a great cardiologist – especially one that might have saved your life – that’s amore! At least, that’s the concept behind this campaign our hippo healthcare division did for HeartCare Midwest. The concept came out of a stat that came up in our discussions with the physicians group.... that HeartCare Midwest patients reported a 99+ percent satisfaction rate with their cardiologist. People loved their doctors so much they were recommending them to friends and family. So we created a fun spot that touted people’s affection towards their HeartCare Midwest doctors, using the familiar online dating ad...with a twist. Radio, outdoor and print supported the notion that lots of people out there love their heart doctor.

See more? Radio | Outdoor

Like to see more heathcare work?
Click here to visit hippo... MBB’s healthcare division.

PayPal – Spaces TV

broadcast | PayPal

Since 2006 we’ve been helping PayPal’s human resources division with their recruiting efforts. The initial campaign, produced in less than a week, has been a huge success, and has since been picked up by PayPal’s European and Far East divisions. The work also led to other assignments with PayPal’s parent company, eBay.

See more? Print | Outdoor | Window Cling