MBB helps Chinet recreate an Easter tradition
Admit it. It’s still fun to hide and hunt dyed eggs on Easter. That was the thought when we dreamed up this little promotion for Chinet’s website. With Easter around the corner, the idea was to highlight COLORS by Chinet®, a collection of brightly colored paper plates, perfect for the holiday. So, we hid a few plates around MyChinet.com for viewers to find. When they found all five, we gave ‘em a coupon.
In return, Chinet got more than 26,000 pageviews of the contest landing page, and more than 1,400 new Club Chinet referrals. As for the hidden plates, well, the pages where they were hidden topped the 15 most viewed pages for the month, proving that everyone loves an good ol’ fashioned Easter egg hunt.
Check it out here. 1 2 3
In return, Chinet got more than 26,000 pageviews of the contest landing page, and more than 1,400 new Club Chinet referrals. As for the hidden plates, well, the pages where they were hidden topped the 15 most viewed pages for the month, proving that everyone loves an good ol’ fashioned Easter egg hunt.
Check it out here. 1 2 3
