interactive
It’s fun to work with the… Y-M-C-A!!!
With new systemwide brand standards rolling out nationally, YMCAs all over the country are retooling their marketing materials. As a result, we’ve been helping YMCA of Greater Kansas City redesign a variety of elements to be in compliance with the new standards.
The largest of those projects was a complete redesign of their website. With 19 different locations in several Kansas City area communities - each offering different classes and services… it was kind of a monster. YMCA asked us to help reel it in and improve both the look and feel and the user experience.
We also helped redesign their email templates to bring them into compliance with the new brand standards and match the new website design.
If you visit their website, be sure to check out their classes, too. They’ve got some great ways to stay in shape this fall and winter.
Check it out here. 1 2 3
Write “I love my teacher” … 10,000 times.
For more than two decades we've been helping Hallmark Hall of Fame promote their original TV movies. More recently, we've been steering them into new ways to engage viewers via online promotions and social media outreach.
Our latest project was to promote Beyond the Blackboard, a true story about a young teacher who turned a makeshift homeless shelter classroom into a profound learning experience for her students.
It got us thinking about all the great teachers we'd had growing up ... and how it'd be great to honor them in celebration of the movie. So we created a microsite where folks could honor their favorite teachers - by posting their name on our "Blackboard Wall of Fame" - and learn more about the movie.
In just a few days, more than 10,600 teachers had been honored on the site - an average of 710 a day. Even cooler, 27 percent of users shared a teacher's name via Facebook ... and more than 8,000 people "Liked" the promotion on FB. All together, it triggered 1.4 million social impressions and a 14.5 percent click-through rate to Hallmark online properties.
Check it out here. 1 2
Chinet – Coffee Calculator
If you’re like a lot of us, you probably don’t think too much about all that money you’re spending every day at the local coffee shop. Well, Chinet thinks we should. So they asked us to develop a Coffee Calculator that could tell coffee drinkers what they spend every year on all those cups of joe. Then we show them how much they could be saving by using Chinet’s Comfort Cup and brewing their own. Participants are given a chance to register for a free Kuerig Coffee Maker, and are encouraged to join Club Chinet for a $1 off coupon. They’re also encouraged to share the experience via Facebook.
See more? Facebook Tab | Contest Page
Consumer Reports – Year-End Deals Banner Ads
Every December, Consumer Reports scours the auto manufacturers for their best year-end deals, rebates and discounts. Then they publish them on their website so people can see them all in one place. We did a couple of online banner ads for them to let folks know about it. In terms of click-through and view-through rates, they outperformed all past averages. And they significantly lowered the average cost per acquisition. That’s what we’d call a deal.
See more? Banner Ad
Hallmark Hall of Fame – Lost Valentine Contest II
Based on the overwhelming success of the first Betty White contest, we decided to follow it up with a second one, to coincide with the movie’s debut. Our goal was to get more people actually watching the movie and, again, to increase fans on Facebook, This time, we asked fans to pre-register for the contest, prior to the movie’s debut. They then received an email, reminding them to watch the premier. The email also contained five trivia questions about the movie. After the movie, fans were encouraged to go to a new microsite and take the quiz to be entered in the contest. The winner received a signed Valentine from Betty. The contest netted another 2,100 Facebook fans – a 15+ percent increase. And for the record, 1,117 fans answered all five quiz questions correctly.
See more? Microsite | Facebook Page | Email
