interactive
Starting up CR’s latest April Auto Issue …
Here’s part of an online banner push we created for Consumer Reports to help get word out about their annual April Auto Issue. The much-anticipated issue is loaded with CR’s latest ratings, reviews and other car-related info. The banners pointed viewers to a limited online version of the full magazine.
Check it out here. 1 2
MBB helps Chinet recreate an Easter tradition
Admit it. It’s still fun to hide and hunt dyed eggs on Easter. That was the thought when we dreamed up this little promotion for Chinet’s website. With Easter around the corner, the idea was to highlight COLORS by Chinet®, a collection of brightly colored paper plates, perfect for the holiday. So, we hid a few plates around MyChinet.com for viewers to find. When they found all five, we gave ‘em a coupon.
In return, Chinet got more than 26,000 pageviews of the contest landing page, and more than 1,400 new Club Chinet referrals. As for the hidden plates, well, the pages where they were hidden topped the 15 most viewed pages for the month, proving that everyone loves an good ol’ fashioned Easter egg hunt.
Check it out here. 1 2 3
MBB to Hallmark Hall of Fame: “We have lift-off.”
How do you launch the premiere of a movie about Space Camp? How about launching one lucky family to the real deal at the U.S. Space & Rocket Center in Huntsville, Alabama?
That's what MBB and Hallmark Hall of Fame did when we got together to promote the recent release of "A Smile as Big as the Moon."
The online contest centered around a microsite where visitors could enter to win an actual Space Camp weekend. They could also check out the movie trailer and read bios of the actors.
After about four weeks, the promotion generated more than 215,000 unique visits and almost 73,000 entries. It also helped Hallmark Hall of Fame grow their Facebook fan base by nearly 45 percent.
Even the Space Camp folks noticed an uptick. In one two-day period, they booked 89 camp reservations, compared to 20 bookings for the same period last year.
Check out the microsite here. 1 2 3 4
It’s fun to work with the… Y-M-C-A!!!
With new systemwide brand standards rolling out nationally, YMCAs all over the country are retooling their marketing materials. As a result, we’ve been helping YMCA of Greater Kansas City redesign a variety of elements to be in compliance with the new standards.
The largest of those projects was a complete redesign of their website. With 19 different locations in several Kansas City area communities - each offering different classes and services… it was kind of a monster. YMCA asked us to help reel it in and improve both the look and feel and the user experience.
We also helped redesign their email templates to bring them into compliance with the new brand standards and match the new website design.
If you visit their website, be sure to check out their classes, too. They’ve got some great ways to stay in shape this fall and winter.
Check it out here. 1 2 3
Write “I love my teacher” … 10,000 times.
For more than two decades we've been helping Hallmark Hall of Fame promote their original TV movies. More recently, we've been steering them into new ways to engage viewers via online promotions and social media outreach.
Our latest project was to promote Beyond the Blackboard, a true story about a young teacher who turned a makeshift homeless shelter classroom into a profound learning experience for her students.
It got us thinking about all the great teachers we'd had growing up ... and how it'd be great to honor them in celebration of the movie. So we created a microsite where folks could honor their favorite teachers - by posting their name on our "Blackboard Wall of Fame" - and learn more about the movie.
In just a few days, more than 10,600 teachers had been honored on the site - an average of 710 a day. Even cooler, 27 percent of users shared a teacher's name via Facebook ... and more than 8,000 people "Liked" the promotion on FB. All together, it triggered 1.4 million social impressions and a 14.5 percent click-through rate to Hallmark online properties.
Check it out here. 1 2
