social media

Hallmark Hall of Fame Contest Microsite

Hallmark Hall of Fame – Dog Contest
Hallmark Hall of Fame | interactive | social media
Hallmark was looking to generate buzz surrounding Hallmark Hall of Fame’s 237th presentation – a movie called A Dog Named Christmas. So we suggested a canine contest, encouraging dog owners to upload pictures of the pet to a microsite. People could then vote on the cutest one. The contest quickly developed into a community-building experience for a nation of dog lovers, generating more than 23,000 entries. The effort tripled DVD sales and increased the number of fans on Hallmark Hall of Fame’s Facebook page by 1425%.

See more? Microsite
SPIN! Pizza July 4th Facebook Push

SPIN! Pizza – July 4th Facebook Push
social media | SPIN! Neapolitan Pizza
Last year we presented a one-week challenge to SPIN!’s existing Facebook base of 700 – if the base reaches 1,776 “likes” by midnight on the 4th of July holiday, everyone would receive free gelato on their next visit. We utilized all existing social media efforts to push out the message, as well as SPIN!’s email database. After more than 100 social media interactions with patrons, we grew the base to 2,286 “likes,” exceeding the goal by over 500 fans. As of late October 2010, the SPIN! Facebook base had reached more than 5,800 “likes.”