consumer reports

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Starting up CR’s latest April Auto Issue …
Consumer Reports | interactive | news
Here’s part of an online banner push we created for Consumer Reports to help get word out about their annual April Auto Issue. The much-anticipated issue is loaded with CR’s latest ratings, reviews and other car-related info. The banners pointed viewers to a limited online version of the full magazine.

Check it out here. 1 2
Consumer Reports Moto Quiz

MBB helps Consumer Reports put auto reliability “to the test.”
Consumer Reports | news | social media
You might be wondering what an ad agency could possibly know about car reliability. Actually, a lot, thanks to our friends at Consumer Reports.

About this time every year, CR publishes a reliability study, in which they survey drivers to find out which car brands, makes and models they consider the most - or least – reliable. MBB got to wondering if we could leverage that content via social media and create greater interaction and more sharing.

What we came up with was a Facebook-based Moto Quiz, where people could test their auto IQ by picking which cars they thought ranked most reliable in CR’s study.

The Moto Quiz lives on CR’s Facebook page, so sharing the quiz with friends is easy. A leaderboard keeps track of top scores and offers viewers a chance to compete with friends.

It’s actually just one of the many ways we’ve been helping CR refresh their brand image and chip away the old perception that Consumer Report is “my dad’s magazine.” By making CR “more fun” to interact with, we’re exposing their core value to a younger audience and adding new relevancy to CR’s content.

By the way, the quiz is still up and running, so if you think you’ve got the car smarts to tell a peach from a lemon, head on over to CR’s Facebook page.

Check it out here. 1 2
Consumer Reports Know Before You Buy TV Spot

Consumer Reports – Know Before You Buy TV
broadcast | Consumer Reports
Consumer Reports reviews, test and rates thousands of products every year. They’ve been doing it for more than seven decades. But with the proliferation of online opinion sites, blogs and other peer reviews, they found that their relevancy – especially among younger audiences – was slowing slipping. “My father’s magazine” was what we heard a lot. Although they had traditionally been aggressive direct response marketers they’d never really done much branding. So they asked us to help, by conceiving a brand spot that could run in certain test markets. They had hoped for a 4-5 percent lift in brand recognition, but the campaign resulted in almost a 15 percent increase in intent to purchase.
Consumer Reports Year-End Deals Banner Ad

Consumer Reports – Year-End Deals Banner Ads
Consumer Reports | interactive | news
Every December, Consumer Reports scours the auto manufacturers for their best year-end deals, rebates and discounts. Then they publish them on their website so people can see them all in one place. We did a couple of online banner ads for them to let folks know about it. In terms of click-through and view-through rates, they outperformed all past averages. And they significantly lowered the average cost per acquisition. That’s what we’d call a deal.

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Consumer Reports Brand Report Card Banner Ads

Consumer Reports – Brand Report Card Banner Ads
Consumer Reports | interactive
Throughout the year, CR releases a variety of auto surveys, which they use to generate PR opportunities. Increasingly, they are asking for our help in promoting them online. At first, it was challenging, because the surveys themselves are sometimes heavy on industry information most folks don’t take the time to read. With experience, however, we’ve found new ways to make them more relevant, especially to younger viewers. By refining our call to action and creating fun, animated graphics, we’ve vastly improving click-through and view-through rates, while lowering the cost per acquisitions considerably. Here’s an example...a banner ad promoting their annual Brand Report Card.

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