hallmark hall of fame
MBB to Hallmark Hall of Fame: “We have lift-off.”
How do you launch the premiere of a movie about Space Camp? How about launching one lucky family to the real deal at the U.S. Space & Rocket Center in Huntsville, Alabama?
That's what MBB and Hallmark Hall of Fame did when we got together to promote the recent release of "A Smile as Big as the Moon."
The online contest centered around a microsite where visitors could enter to win an actual Space Camp weekend. They could also check out the movie trailer and read bios of the actors.
After about four weeks, the promotion generated more than 215,000 unique visits and almost 73,000 entries. It also helped Hallmark Hall of Fame grow their Facebook fan base by nearly 45 percent.
Even the Space Camp folks noticed an uptick. In one two-day period, they booked 89 camp reservations, compared to 20 bookings for the same period last year.
Check out the microsite here. 1 2 3 4
Hallmark Hall of Fame – Lost Valentine Contest I
Betty White is white hot nowadays. Everyone loves her and she’s in peak demand. So when Hallmark Hall of Fame told us she was starring in their upcoming presentation of The Lost Valentine, we got together and created an online contest around Betty. The goal was twofold – to generate buzz about the movie and to increase fans on Hallmark Hall of Fame’s Facebook page, where the contest was announced. One winner would win a day on the set of The Lost Valentine and get to meet Betty. To enter, viewers had to ‘like” HHOF. Then they were directed to a microsite to enter. After the contest, HHOF had more than 9000 new fans – a 564 percent increase, with an average of 520 new fans every day. Just as importantly, wall posts, “likes” and comments dramatically increased awareness of both HHOF and the movie debut.
See more? Microsite | Facebook Post
Hallmark Hall of Fame – Lost Valentine Contest II
Based on the overwhelming success of the first Betty White contest, we decided to follow it up with a second one, to coincide with the movie’s debut. Our goal was to get more people actually watching the movie and, again, to increase fans on Facebook, This time, we asked fans to pre-register for the contest, prior to the movie’s debut. They then received an email, reminding them to watch the premier. The email also contained five trivia questions about the movie. After the movie, fans were encouraged to go to a new microsite and take the quiz to be entered in the contest. The winner received a signed Valentine from Betty. The contest netted another 2,100 Facebook fans – a 15+ percent increase. And for the record, 1,117 fans answered all five quiz questions correctly.
See more? Microsite | Facebook Page | Email
Hallmark Hall of Fame – Dog Contest
Hallmark was looking to generate buzz surrounding Hallmark Hall of Fame’s 237th presentation – a movie called A Dog Named Christmas. So we suggested a canine contest, encouraging dog owners to upload pictures of the pet to a microsite. People could then vote on the cutest one. The contest quickly developed into a community-building experience for a nation of dog lovers, generating more than 23,000 entries. The effort tripled DVD sales and increased the number of fans on Hallmark Hall of Fame’s Facebook page by 1425%.
See more? Microsite
