Lyric Opera

Our partnership with the Lyric Opera goes back almost two decades. Our work has, traditionally, always focused on standout, award-winning creative design. More recently, however, we’ve help them explore new tactics that target a younger opera audience. A brochure that showed the funnier side of opera and other guerilla executions helped soften the formality that most people associate with the opera. In just one season, those efforts led to a 12% increase in ticket sales.

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Lyric Opera – Posters

Lyric Opera | print/direct/outdoor

Lyric Opera – Diner TV

broadcast | Lyric Opera