OSF HealthCare

Opening one of the most state-of-the-art healthcare facilities in the Midwest is something to sing about.

So…when Children’s Hospital of Illinois and OSF Saint Francis Medical Center asked MBB's healthcare division, hippo, to help them celebrate their new expansion, we did just that. Sing, that is.

Well, actually, we didn’t sing. But a few patients, doctors, nurses and staff members did in a spot from hippo called “Let It Shine.”

The musical commercial debuted amid a flurry of events to celebrate The New Children’s Hospital of Illinois and OSF Saint Francis Medical Center. As the largest private construction project in Peoria history, the expansion raises the bar in regional healthcare. Naturally, they wanted a campaign that did, as well

Outdoor, print and online banners began three months earlier, leading up to the debut of the TV and radio, all of which coincided with opening events scheduled throughout the following two months.

The campaign is a great example of how different tactics can be used to communicate both rational and emotional messages to both internal and external audiences.

See more? Radio | Print | Outdoor | Banner Ad | Microsite

Like to see more heathcare work?
Click here to visit hippo... MBB’s healthcare division.

OSF HealthCare – Milestone Print / Outdoor

OSF HealthCare | print/direct/outdoor

This print ad and outdoor board are from a campaign we did to celebrate a new, joint expansion project for Children’s Hospital of Illinois and OSF Saint Francis Medical Center. The whole campaign revolved around the idea that the new state-of-the-art facility gave their caregivers an even higher level of technology, comfort and security to help their patients’ health and spirits “shine” like never before. Print and online offered up rational benefits that focused on the new attributes the facility offers. Radio and TV spots focused more on an emotional appeal, and featured actual patients, doctors, nurses and staff members singing the song “Let It Shine.”

See more? Outdoor | TV | Radio | Banner Ad | Microsite

Like to see more heathcare work?
Click here to visit hippo... MBB’s healthcare division.

OSF HealthCare – Milestone Banner / Microsite

interactive | OSF HealthCare

Here’s an online banner and microsite from a campaign we did to celebrate a new, joint expansion project for Children’s Hospital of Illinois and OSF Saint Francis Medical Center. The whole campaign revolved around the idea that the new state-of-the-art facility gave their caregivers an even higher level of technology, comfort and security to help their patients’ health and spirits “shine” like never before. Online banners and print offered up rational benefits that focused on the new attributes the facility offers. Radio and TV spots focused more on an emotional appeal, and featured actual patients, doctors, nurses and staff members singing the song “Let It Shine.” The website housed tour information, facility highlights, testimonial quotes and various “behind the scenes” videos.

See more? Microsite | TV | Radio | Print | Outdoor

Like to see more heathcare work?
Click here to visit hippo... MBB’s healthcare division.