payless
Payless Shoesource – Champion Microsite
Based on the success of the Jeff Staple microsite, Payless gave MBB creative reins to help them launch a second branded microsite promoting their new line of Champion fitness shoes. The site utilized 3-D modeling and animation to showcase the shoes’ rocking-sole technology, while the design played up the “sexy” result using the shoes would give customers.
See more? Microsite
Payless Shoesource – Jeff Staple Microsite
When Payless launched a new collection of designer skate shoes, they were challenged with merging three brands – Payless, Airwalk and shoe designer, Jeff Staple. So we developed a microsite that fused street style and contemporary design, leveraging contents of each brand, multiple social media outlets and a live feed of designer Jeff Staple’s Twitter account, in order to connect with a niche “sneakerhead” audience.
See more? Microsite
