SPIN! Pizza – July 4th Facebook Push
Last year we presented a one-week challenge to SPIN!’s existing Facebook base of 700 – if the base reaches 1,776 “likes” by midnight on the 4th of July holiday, everyone would receive free gelato on their next visit. We utilized all existing social media efforts to push out the message, as well as SPIN!’s email database. After more than 100 social media interactions with patrons, we grew the base to 2,286 “likes,” exceeding the goal by over 500 fans. As of late October 2010, the SPIN! Facebook base had reached more than 5,800 “likes.”
